LeaseUp

LeaseUp’s complex registration and benefits packages were driving landlords away before they even listed. So we simplified the messaging to attract warmer leads and keep people engaged from signup to listing.

Roles & Responsibilities:

  • Digital ads

  • Web copy

  • SMS, email, and direct mail

  • Advertorial copy

Email, Ads, SMS, Mailers

I led the refresh of our messaging across channels—highlighting benefits, stripping out complexity, and turning potential leads into LeaseUp partners.

Bass 1.png
Frame 91.jpg
Frame 85.png
Do Both.jpg
Frame 89.jpg
Frame 92.jpg

Web/UX

Impact

The refresh led to a 56% boost in housing unit registrations—blowing past the client’s goal by 134%. LeaseUp makes leasing easy, and we made joining LeaseUp even easier.

Client: PATH
Agencies: Swell Inc.