Amica Center for Immigrant Rights — Fundraising

When Trump came for immigrants’ rights at the start of his second term, Amica Center had to act fast.

We built a rapid-response fundraising push to help protect legal defense for millions of immigrant families and children.

Roles & Responsibilities:

  • Digital ads

  • Web copy

  • Email

Digital ads

I combined bold creative with headlines ripped from the news cycle to keep our ads feeling fresh, urgent, and relevant.

SeeYouInCourt_A.jpg
DefenselessKids_C.jpg
UnlawfulDeportation_A.png
Toddler 5.jpg
DeportationDisaster_I.jpg
TrumpSlashesLegalAid_5.jpg
OurPlan_B.png

Impact

We raised over $200K for immigrant defense, reaching a 4 to 1 return on ad spend.